Dr. Morepen Limited announced its marketing tie up in
Bangladesh. The company signed an agreement with Daffodils
Consumer Products Limited, for an exclusive distribution
of all Dr. Morepen products in Bangladesh. With its pharma
business, Morepen Labs is a highly respected and established
name in the country. Bangladesh is the second country
where Dr.Morepen has been successfully launched, the first
being Nepal. Dr.Morepen is well known in Bangladesh due
to the huge media spillover from Indian satellite channels
beaming into the country. Dr.Morepen products will be
launched and promoted in the country keeping the local
flavor in mind. A comprehensive marketing plan to promote
and sell the entire range of Self Health products in Bangladesh
is being devised.
Speaking on the occasion Mr. Saiful Islam, President
of Daffodils Consumer Products Limited said,
"The lifestyles of urban populace in Bangladesh is
changing drastically interspersed with hectic schedules
and deadlines, which spells a huge opportunity for the
total range of Dr. Morepen's Self Health products".
Said Mr. Kartik Raina, Managing Director, Dr.
Morepen Limited, "Dr.Morepen products will
get an instant market penetration in Bangladesh with Daffodils'
broad network of 200 distributors spread across the country.
We also see a tremendous potential for the FMHG category
in the Bangladesh market."
Doctor Morepen Limited is a fully owned
subsidiary of Morepen Labs and Dr. Morepen
is the Umbrella Brand symbolizing dynamism and liveliness
that aims at targeting individuals constantly on the move.
People on account of their hectic lifestyles overlook
basic health needs and have no time to go to the doctors
for minor irritants, which slow them down physically.
Keeping in line with the core belief of the brand - that
of a Lifestyle companion, all the Dr Morepen
products are available in delicious flavours and convenient
and contemporary packaging.
The product range includes self-health products that
complement and supplement the everyday niggles, and other
irritants as well as a basket of health enhancers. Self-care
brand - Dr.Morepen Home Health brings to the consumer
automatic digital BP monitors, digital and analogue weighing
scales, body fat scales, body massagers, heat therapy
range etc. DAB heralded Morepen's entry into the antacid
market and is today available to the consumers in all
the three formats i.e. powder, tablets & gel. C-Sip
(refreshing energy drink) available in three flavours
- Nimbu Pani, Orange, Aampanna was an instant hit with
the masses who literally lapped it up to beat the heat
in style with the demand far exceeding the supply. Other
products that created waves in a very short span are Sat
Isabgol (natural laxative), Gol Goli (hajma candy), C-Candy
(fruit flavored candy enriched with vitamin C) and 2-Kool
(throat drops). Dr. Morepen further expanded its product
portfolio with the launch of Y-Sugar, low calorie sweetener.
The product was rolled out in four different color packs
to make a style statement.
To have the full benefit of the equity thus created,
Morepen is following a clear strategy of offering appropriate
products under the Dr. Morepen umbrella. Whereas on one
hand the company has developed & introduced a series
of products, simultaneously, it is also adding some of
the popular brands to its kitty through the acquisition
route. The acquisition of the legendary Burnol Ltd. unleashed
Dr. Morepen's mega brand acquisition plan followed by
the takeover of Lifespring, the renowned chain of health
& beauty stores, which is now expanding its franchise
into a retail format, coming closer to the end user with
a much wider set of offerings. The New Burnol ad campaign
is already in place and will be soon launched. The latest
brand to be acquired was Lemolate, the fifth largest cough
& cold brand having a sizeable presence in the Western
& Eastern markets. The Dr.Morepen Lemolate will be
introduced in the winter months to capture the markets
in the coming cold season. Excellent product quality,
marketing efforts and acquisitions have taken the annualized
turnover of Dr.Morepen up to Rs.50 crore.
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