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Overview

Keeping in line with Morepen's commitment to healthier future for all, The Company took another step to come closer to the consumers and launched "Dr. Morepen", a range of self health products in the year 2001. MLL entered in the Fast Moving Health Goods (FMHG) market with Dr.Morepen.

Dr. Morepen is envisaged as a forward looking, futuristic, lifestyle driven brand that empowers the modern customers to be in charge of their own health and live life without any stops.

The brand is positioned on a simple philosophy of "Y.FIKAR" A mantra for contemporary life, full of hectic schedules, impending deadlines and tough competition. Dr.Morepen provides everyday solutions for health ailments affecting the consumer’s lifestyle. Thus, the brand’s current communication seeks to reinforce the attributes and positioning of ‘Dr Morepen, Toh Y FIKAR’. Dr.Morepen has a vast sales & marketing network that reaches to over Two Lakh (Two Hundred Thousand) of retail outlets directly and the count is growing everyday. 

Y-Fikar