Dr.Morepen, rated as
top third brand in new brand launches in the year 2001,
unleashed an assortment of exciting health
initiatives for the year 2002 today. Dr. Morepen's endeavors
to instill the philosophy of "Health in your
hands" and to empower individuals to enjoy
a Non Stop Zindagi and is working to promote a new credo
- Be healthy! Be happy! A major media
campaign on Radio, Television, Newspapers, Magazines,
and Road Shows will build up awareness on healthy living
and happy life.
The company's outdoor campaign will kick off the first
phase of the on ground initiatives today all over India.
Dr.Morepen's Non-Stop Zindagi, the popular
radio show, is already on air in Delhi, Mumbai, Lucknow
and Kanpur. A unique concept that blends health &
music with lots of health gyan and loads of music. An
hour of non-stop health and music tango on FM waves constantly
nudge the individuals to adopt a healthy life style. While
Popular RJs like Mona and Shweta give listeners tips and
valuable information on health, DJ Jimmy Tangree plays
foot-taping music.
And that's not all! Maria, the famous MTV VJ will keep
a check on your health too! Constantly giving you healthy
tips in Dr. Morepen's health flashes that will be seen
across the Television Channels. Maria gives out interesting
lifestyle tips on health flashes that you can easily adopt
and have - the power of Health in your hands and of course
lead a healthier and happier Non- Stop Zindagi! Special
health messages have been created for the New Year decreeing
healthier life style in 2002.
The second phase, the interactive phase would see a series
of Health Carnivals, Health programmes in Schools and
many more events to reach out to the consumers directly.
Alongside a heady communication mix would include Advertising
and Public Relations campaign to create health awareness
and reinforce brand positioning.
Dr. Morepen empowers individuals with the capability
of being in charge of his own health and live life to
the fullest. Dr. Morepen is symbolic of vigour and vitality,
a friend whom one can easily rely on, for easy and quick
solutions to minor health irritants, which are a common
part of one's daily life. The Brand aims at targeting
those individuals on the move, who, on account of their
erratic and hectic lifestyles are likely to overlook basic
health requirements.
In the year 2002, Dr. Morepen will be expanding its existing
product range and also launching new products in the categories
of vitamins, cough & cold solutions, low calorie sweeteners
etc. The national distribution network is being further
strengthened to ensure the availability of the range conveniently.
The 'Non Stop Zindagi' and 'Health in you hands' campaigns
will be extended to major on-ground initiatives to enable
the people to experience the brand philosophy.
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Dr. Morepen, the FMHG brand from Morepen Labs, is a forward-looking
futuristic brand, which endeavors to occupy a place in
every urban household. The category of self-health has
been identified after research on modern behavior patterns
and preferences. The new FMHG category created by Dr Morepen
is aimed at people, who on account of their hectic lifestyles
overlook basic health needs and cannot afford to take
time out to go to the doctor for minor irritants and problems.
Dr. Morepen's problem solution and heath enhancement products
are lifestyle companions for every 21st century household.
On one hand they enhance your health by providing nutrients
that modern foods may lack on other hand they takes care
of minor irritants and problems resulting from changing
lifestyle and environment. Dr.Morepen products can be
picked off the shelf and do not need any prescription
from a doctor.
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