INDIAN MARKET
 
INTERNATIONAL BUSINESS
 
 
Lifespring introduces Jackelin color cosmetics Get set for "The Right Look" with Jackelin
New Delhi, January 27, 2003

From Lipsticks to slim sticks, lip gloss to mascara, hair highlighters to face concealers, eye pencils to eye shadows, one can choose from the widest of beauty assortment in the diverse world of Lifespring, the one stop shop of Beauty and Health products. With its endeavor to bring the very best to its customers, Dr. Morepen Lifespring has launched Jackelin, an international range of stylish premium color cosmetics at its South Extension, Greater Kailash, Rajouri Garden, Vasant Vihar, Karol Bagh and IP Extension outlets. The introduction of Jackelin at the Lifespring stores yet again asserts the belief of Lifespring that the Indian consumer is ready to experience the latest and the best of international market and Lifespring would continue to meet this demand by bringing more of such brands in the future.

Jackelin, a premium brand from the Patina Cosmetics Inc, a top American cosmetic corporate based in New Jersey with its own manufacturing and packaging units in the United States and France, is equipped with products ranging from lipsticks, lip-gloss, mascaras, eyeliners, eye shadows, nail polishes, powders, hair highlighters, foundations, concealers and skin care items. Besides being of high quality, these products are also user friendly & fashionable to look at and are available in a wide price range.

With new concepts like the Triple Crayon - a multi purpose stick that can be used as a lipstick, blusher and even eye liner/ shadow or the Crème Fillin color lipstick that provides a striking lip color combined with a moisturizing gloss, keeping the lips soft and supple all day long, this range promises a wide and varied choice to the customers. The introduction of products like the two-in-one mascaras/ eye pencils, dual lip-gloss and hair highlighters caters to the convenience of all buyers and the variety of colors attract almost all age groups.

A Few Jackelin Products

Jackelin Lipsticks - The original Jackelin long lasting lipstick formula comes in a new high-class package. Available in frosty shades, these are priced at Rs. 90 and come in exquisite colors like espresso, auburn, bronze, violet, pink and tomato. The slim design compact Jackelin lipstick, priced at Rs. 205, is easy to carry, apply and comes with a Vitamin E formula base. With shades like melon, purple, fuschia, apple, pumpkin it provides a long-lasting amazing color to your lips. The Crème fillin color lipstick, available for Rs. 250, provides a striking lip color with a moisturizing gloss keeping the lips soft and supple all day long.

Dual Lip Gloss - The dual lip gloss is available in classy shades like Auburn, china red, dark bronze and icy grape with one side filled with matte formula and the other, a clear shiny cream formula. One can simply top a clear creamy gloss over the matte and instantly get a creamy glossy look. Available for Rs. 250 at Lifespring.

Hair Highlighter - A new concept in hair decoration, the hair highlighters are fun to use and provide instant highlights in your hair with just a few brush strokes. Moreover the colour can be washed off easily. Available for Rs. 175 at Lifespring outlets.

Nail Lacquer - Jackelin nail polish is made with a fast drying formula that dries within seconds, providing a long lasting wear and nail care. Available in vibrant colors, these nail enamels complement any occasion, season and fashion trend. Available at all Lifespring outlets, these are priced at Rs. 90.

About Lifespring:

Lifespring is an internationally styled, Health and Beauty retail store that offers a range of nearly 15,000 SKU's of national and international brands. Under the Dr. Morepen banner, Lifespring stores have become peppier, happening and certainly more health oriented.

Lifespring is the first health and beauty store chain launched in North Indian and currently has six stores in Delhi at South Extension, Rajouri Garden, Basant Lok, Greater Kailash, Karol Bagh & I.P extension with future plans to expand the network to other locations and cities. The Store consists of sections on Health, FMHG (Fast moving Health Goods) products, Self Health devices, Personal care, Beauty and prescription Medicines. The customer friendly environment makes Lifespring chain of Health and Beauty stores is a perfect example for captive retailing, organized retailing with much attention on the environment the goods are sold in.

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