Lifespring, Health & Beauty stores, has launched the Mineral Care, international range of exotic & premium beauty and spa products. Available for the first time in India, these scientifically manufactured products from the Dead Sea are renowned for their healing, curative and beautifying powers. Formulated to match varying skin, body and hair requirements, the exclusive beauty and spa care line includes moisturizers, body scrubs, massage oils, nourishing creams, facial masks, lotions, milks, time control creams and more. Attractively packaged these products are available in a variety of assortments to suit the varying needs of the Indian consumers.

Besides beauty, these products are known for their therapeutic effects, as they improve cell metabolism helping the body to absorb nourishment and eliminate toxins. In fact, medical research has determined that the unique blend of minerals and salts found in the Dead Sea is highly beneficial for curing various skin ailments, including Psoriasis and Eczema. These products have already been test marketed in the country to ensure their safety in the Indian environment.

Available in a price range of Rs. 185 and Rs. 895, these products come from the stables of Belmon, a renowned name in Israel's sophisticated beauty care industry. Belmon has a growing presence in the international marketplace and has been engaged in importing and distributing the world's best-known names in cosmetic segment for over forty years. The company's Mineral Care line features an extensive range of health and beauty care products, based on the unique benefits of Dead Sea minerals, salts and mud.

A Few Mineral Care Products

I) Body Scrub - A highly effective and unique body scrub, combining mineral Dead Sea salts as natural peeling agents, essential oils and vitamins. Enriched with royal Jelly extracts and Beeswax, which are vital agents in promoting nutrition and providing resistance to climatic and environmental aggressors. Also contains Vitamin E, which inhibits the formation of free radicals, and vitamin C and improves the skin's immune system. Available for Rs 595 at all Lifespring stores.

II) Mud Oil Pack - A revitalizing body wrap containing skin-beneficial natural oils and essential vitamins to soothe and soften the skin and act as a purifying and cleansing agent for the skin. Available at all Lifespring outlets for Rs 695.

III) Time Control Eye Serum - This light, gel-textured, Time Control Eye Serum fights skin-aging in the sensitive eye zone area. It contains algae extract, which improves micro-circulation in the eye area. Suitable for all skin types, including sensitive skin, this is fragrance-free & has no artificial colouring. Available at all Lifespring outlets for Rs 695.

IV) Bath & Body Oil - A perfect blend of fine natural and aromatic oils, this exquisite Bath and Body Oil is created to replenish the skin with nutrients. This hypoallergenic oil soothes, moisturizes and nurtures the skin, imparting an overall feeling of freshness and well-being. It wraps the body with a light protective film, to prevent dehydration and keeps the moisture balance intact. This exquisite bath oil available at all Lifespring outlets for Rs 495 is quickly absorbed, leaves no greasy traces and lends the skin a smooth, silky texture.

About Dead Sea:

Dead Sea situated on the Syrian - African fault, was formed three million years ago. It has been acclaimed through ages for its remarkably beneficial effect on skin, hair and even stressed nerves. With unique offerings like composition of high levels of magnesium, sodium, potassium, bromides, sulfates among other minerals, the Dead Sea is an endless source of health promoting and health balancing elements. Now one can enjoy the benefits of the Dead Sea in one's own home with a whole range of high quality Mineral Care products to choose from.

About Lifespring:

Acquired by Morepen, Lifespring operates under the umbrella branding of Dr. Morepen, which has expanded its franchise into a retail format, coming closer to the end user with a much wider offering. Lifespring is an internationally styled, Health and Beauty retail store that offers a range of nearly 15,000 SKU's of national and international brands. Now under the Dr. Morepen banner, Lifespring stores have become peppier, happening and certainly more health oriented.

Lifespring is the first health and beauty store chain launched in North Indian and currently has six stores in Delhi at South Extension, Rajouri Garden, Basant Lok, Greater Kailash, Karol Bagh & I.P extension with future plans to expand the network to other locations and cities. The Store consists of sections on Health, FMHG (Fast moving Health Goods) products, Self Health devices, Personal care, Beauty and prescription Medicines. The customer friendly environment makes Lifespring chain of Health and Beauty stores is a perfect example for captive retailing, organized retailing with much attention on the environment the goods are sold in.